Senior Social Creative Designer + Illustrator

Sanrio:
Mr. Men & Little Miss

FSDU Header in bookstores

Alongside many other children licence brands, I designed marketing materials for Sanrio’s Mr. Men & Little Miss. These were to promote the well-loved books, published by Egmont.

Briefs would vary widely, from designing web banners to bespoke FSDU which were used nationwide in stories such as Smyths Toys and Waterstones.

Double sided collectible character poster

I developed the brand guidelines to create unique designs that fit the themes of the book.

The theme below is dynamic chaos with paint. This allowed each character to convey their fun personalities and showed how they would interact with each other. Every nook and cranny has something happening to allow children to become immersed in the design.

Mr. Men & Little Miss
TFL Collaboration

Mr. Men & Little Miss in London is a collaboration title with the TFL. (Travel For London). I designed the marketing materials to advertise the book and the launch event in the TFL Museum.

Oyster card holder design

Event invite with itinerary

Event email invite

Mr. Tickle Storybook App

I designed marketing materials to help launch the Mr. Tickle Storybook App, which was narrated by David Walliams.

This ranged from event emails to designing interactive activity sheets. I came up with the concept to make your very own Mr. Tickle finger puppets so you can tickle all your favourite friends and family.

Printable activity sheets

Web banner

Little Miss Hug
Character Introduction

Little Miss Hug was the newest character in the Mr. Men & Little Miss world. (She’s my favourite!) I had the honour to design marketing material for her launch.

Magazine advertisement

Activity Sheet and sticker sheet

For an activity sheet, I came up with the concept of creating your own “huggable” bookmark, where Little Miss Hug will “hug” and save the page for you.

I also designed a postcard, expanding on the phrase “sending you a hug” to bring joy back into snail mail in a digital world.

Double sided postcard

Web banner