Senior Social Creative Designer + Illustrator
Vodafone Social
As Vodafone’s only social designer I was responsible for coming up with concepts and creating relatable content for both paid and organic. I collaborated with Social Media Managers, agencies, stakeholders worldwide and partner brands.
This simple asset, in style of the State of Decay 2 game title, was to demonstrate Vodafone’s 5G with Microsoft’s xCloud gaming platform and new phone controller.
It combined the apocalyptic theme of the game with Vodafone’s Red World brand photography.
Giveaways for brand advocates were known as #VodafoneTreats.
This helped boost engagement and positive sentiment. It allowed us to host competitions, such as this simple Easter game I designed, encouraging families to play together. Customers will comment with the answer for the chance to win.
To support the Amazon Prime Campaign (below) organically during Halloween, I acted out these Apple’s Memojis depicting classic films that were currently airing on Prime Video.
This was to speed up and avoid complex approvals as no official key art was used.
Are you able to guess these classics?
Vodafone x Amazon Prime
Promotional campaign to highlight the unique offer of receiving free Amazon Prime membership with your new mobile contract.
Social assets must focus on awareness and emphasising the value of all the benefits of Amazon Prime.
Main campaign artwork was designed by Ogilvy, I adapted it for social use to adhere to best practices.
X (TWITTER)
The intro asset accompanied a Twitter Poll to gain more traction when an individual is scrolling through their feed. It showcases the various benefits of Amazon Prime, beyond shopping.
During the campaign, Instagram Stories with paid were posted throughout, this was also shared as Facebook Stories.
The poll prompts customers to select which Amazon Original title they preferred to watch to advertise the catalogue.
Campaign artwork background
CTA to prompt poll engagement
Poll sticker* - Emoji to represent the Amazon Original Titles
Amazon Original Titles’ key art
(Most trending at the time)
Amazon Prime logo balanced with the red Vodafone branding
Campaign tagline
Swipe up link to promotional webpage
*Instagram Stories has continued to develop, thus the poll sticker and swipe up link no longer looks/performs this way.
X (TWITTER)
Promotional video to accompany a Twitter Poll, prompting engagement.
This asset tapped into the newest Amazon Original Title, Upload, without the use of any official artwork.