Senior Social Creative Designer + Illustrator
Vodafone
VeryMe Rewards
VeryMe Rewards is a unique loyalty program to Vodafone UK customers. Offering exclusive rewards most notably the free, 2 for 1 VUE cinema tickets and Costa Coffees.
Equipped with just the VeryMe Rewards lock up, I was tasked with developing the brand, establishing a consistent look and feel. The branding must always have the core Vodafone guidelines in consideration.
The brand
To bring awareness to the loyalty program and be recognisable as rewards that you will love, only on Vodafone.
Must be social first as this is how customers will be exposed to the loyalty program.
Will impact the look and feel of the MyVodafone app page as well as the VeryMe Rewards webpage.
Design has to be flexible enough to accommodate partnering brand guidelines.
Visual Identity
Simple red heart background to echo the VeryMe Rewards lock up and ethos. The repetition signifies the pulsing of the heart, to emphasise our devotion for our customers and the happiness we hope to provide via these rewards.
Fitness equipment and headphones imagery, allowing customers to understand what type of offer is available at a glance.
Simple offer line, always emphasising #FeelGoodFriday to establish a habit of returning on Friday to see what new offers are available.
Design must include rewards products as the centre focus. Partnering brands may not always supply assets, so we’ll have to be resourceful in sourcing.
Social assets
Instagram Story
Cross posted to Facebook Stories
Statics were designed to highlight the offers on various platforms. These will need external brand approval, with varying production timelines.
The #FeelGoodFriday assets had to be simple to design, requiring less time to put together as they may only be posted for a short duration. Popular rewards could be claimed nationwide within a few hours. Resulting in taking down the social assets to avoid disappointed customers and negative sentiment.
Twitter Static
Facebook Static
Paid and boosting was put behind the assets, especially if it was a popular offer that could be redeemed nationwide.